Sugar acid neutraliser

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Toothpaste now comes with “sugar acid neutraliser”. There’s a name for that.

I might have expected that, since the moment of its inception, toothpaste was about the business of neutralising acids. Surely it’s the acids that cause the decay, and the decay the bit that hurts. So neutralising those acids would seem to be a fundamental part of being toothpaste. It’s what they’ve been about all along.

Only now, that very function appears to have been added to toothpaste as a whizzy feature. Now! With! Added! Sugar-Acid! Neutraliser!

But hang on, isn’t there a name for acid neutraliser? Isn’t it ‘alkali’?

Toothpaste. Now, as always, still an alkali. I should work in advertising.

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